Kirk leads the strategy and planning function for Wunderman’s Chicago office, steering brands towards growth through an insightful understanding of their audiences. Motivated to build brands that are relevant and valuable, he helps brands evolve how they live their purpose and reach their consumers in an ever-expanding ecosystem - to be more personal, more novel and, ultimately, more effective.
Kirk brings experience in brand marketing, consumer research, and digital strategy to this role. Before joining Wunderman, Kirk worked in brand and digital strategy at SapientRazorfish. Prior to that, he worked at GfK as a qualitative researcher and innovation consultant, and at Mintel as a trendspotter and analyst. His work has spanned domestic and international, B2C and B2B, across CPG, financial services, telecom, healthcare, and more. In every instance, he’s found that business success begins with customer insight.