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Wunderman - Chicago


Chief Privacy Officer Rachel Glasser on Working Within Google’s Ecosystem

Google’s recent decision to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name of consumer privacy. But while agency execs support changes to protect consumers’ rights, they’re aware that Google’s move will further close off its ecosystem. Chief Privacy Officer Rachel Glasser talks to AdExchanger about whether it’s realistic to work exclusively within the Google stack and why every brand requires different solutions.