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Wunderman - Chicago


The Complete Guide To CDPs

The customer data platform (CDP) is the new “it” acronym, an emerging technology that allows a business’ customer data to be accessed across departments, including ecommerce, analytics, marketing and customer experience.

The category is still new and largely undefined, so AdExchanger compiled a helpful overview of the technology, with help from Global Chief Analytics Officer Yannis Kotziagkiaouridis and client Abhi Patel of Air Canada. See the full guide here.