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Global CMO Jamie Gutfreund on Why “Being Good” is Good for Business

Our 2017 Wantedness research found that 89% of consumers are loyal to brands that share their values, and knowing what's important to customers is becoming increasingly important for brands in this new landscape. Global CMO Jamie Gutfreund speaks to Adweek about why providing service to the community and the world at large is not only good for business, it’ the right thing to do.