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Head of CX Rob Curran Says It’s Time to Get Serious About Voice Search

Amazon's meteoric rise and the opening of the Echo to a paid-for search model means brands can't afford to neglect voice search any longer: it's time to start thinking about how to create striking and memorable experiences. In his piece for CampaignRob Curran, Head of CX talks about how to create a WOW factor in voice search.