Head of CX Rob Curran on why customer experience is all in the detail
Succeeding in today’s market means creating positive experiences for customers at every interaction. Thanks to modern technologies like biometrics and analytics, almost any brand can meet this standard if it’s willing to examine its customer experience in granular detail. In his piece for MyCustomer, Head of CX Rob Curran writes that an individual’s customer experience is the sum total of hundreds of tiny but influential individual events – every one of which matters. Read the full piece here.