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Wunderman - Chicago


NA CSO Matt Tepper on Amazon’s Wake-Up Call for Brands

Amazon Prime’s 100 million (and counting) worldwide members shipped more than 5 billion products with the service in 2017 and the program also signed up more members in 2017 than other years. This news wasn’t too much of a surprise to analysts or agencies, but it’s yet more evidence of the company’s dominance in ecommerce. NA CSO Matt Tepper speaks to Adweek about why Amazon’s latest news should be a wake-up call for brands to take notice.