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Wunderman At Cannes

WUNDERMAN AT CANNES

At Wunderman, we are “Creatively Driven. Data Inspired.” This year at the Cannes Lions International Festival of Creativity we are showing the world how this combination comes to life. At Wunderman we inspire people to action and create world class work that works. 

Over the course of the festival, we will update this page with news, photos and highlights - so please check back regularly and share in our experience. Be sure to follow us on social.  #WundermanAtCannes 

 

 

 



Data on Deck: A Conversation with Index Exchange, Wunderman & IBM Watson

Monday, June 18 | 3:00 - 5:00 pm | Index Exchange 


In just one year, industry conversations have shifted from the best ways to develop engaging content to making content more relevant for specific audiences to making content safe for audiences. Consumers are raising concerns over their privacy rights more than ever before, and all members of the ecosystem including marketers, publishers and tech providers must align on the best way to apply consumer insights to campaigns while also ensuring they feel safe. Listen to leaders of data application as they discuss their plans for leveraging insights to further automation and personalization while simultaneously earning back consumers’ trust.

FEATURED SPEAKERS

  • Andrew Casale, President & CEO, Index Exchange 
  • Denise Colella, SVP Advanced Advertising Products and Strategies, NBCUniversal
  • Gavin Dunaway, Editorial Director, AdMonsters (MODERATOR)
  • Jamie Gutfreund, Global CMO, Wunderman
  • Mark Risis, Head of Global Data Partnerships, IBM Watson Advertising




The Elephant in the Room: Relationships Between Women and Men at Work

Monday, June 18 | 6:00 - 7:00 pm | The Girls' Lounge 

FEATURED SPEAKERS

  • Charlotte Beers, Author, Teacher and Former CEO, Ogilvy 
  • Mark Read, COO, WPP and Global CEO, Wunderman
  • John Rudaizky, Partner, Global Brand and Marketing Leader, EY

 



From Selling to Seduction: How to Build Lasting Relationships in the Digital Age

Tuesday, June 19 | 8:30 - 10:30 am | Salon Côte, The Carlton

Marketers today are in the human behavior business so they need to understand not only data, but also compassion and connection. Join us, as renowned psychotherapist Esther Perel and a panel of industry experts reveal how to move from selling to seduction.

FEATURED SPEAKERS

  • Esther Perel, Psychotherapist & Author of Mating in Captivity
  • Stephan Pretorius, UK Group CEO & Global CTO, Wunderman 
  • Ben Royce, Creative Effectiveness Lead, Google BrandUnit 
  • Claudia Sestini, Global Marketing & Communications Officer, Gain Theory




You Can't Take an Algorithm to Dinner: New Imperatives for Consumer and Customer Engagement

Wednesday, June 20th | 12:30 - 2:00 pm | Kantar Apartment 

Come and debate how algorithms and AI are reinventing interactions with consumers, shoppers and retailers. Our retail, marketing and algorithmic technology experts will share a view on the future of AI – how fast will it progress and in what directions. Kantar Consulting and Wunderman will showcase what you could and should be doing today, what needs to happen tomorrow and how you will need to operate differently in the future if you want to keep your competitive advantage.

FEATURED SPEAKERS

  • Daniel Hulme, CEO, Satalia
  • Owen McCabe, Group Director, eCommerce Practice, Kantar Consulting
  • Stephan Pretorius, UK Group CEO & Global CTO, Wunderman

 




How Data is Reinventing the Flatpack Empire

Wednesday, June 20th | 2:00 - 2:30 pm | Debussy Theatre, Palais

Seventy five years, 35 countries and 400 stores after Ingvar Kamprad set out to create a better world by enabling “the many” to enjoy a better life at home, half the human race now shops at IKEA. Where do you grow from there? Simple: you create a second revolution; this time focused squarely on the lives (not the furniture) you aim to improve. This session will reveal new creative work inspired by a series of data experiments conducted on behalf of the IKEA Kids Furniture business. This will show how the world’s leading home furnishings brand can use data and technology to make life at home with kids even more wonderful.

FEATURED SPEAKERS

  • Daniel Bonner, Global CCO, Wunderman
  • Paul McGowan, Senior Partner, Kantar Consulting
  • Claudia Willvonseder, CMO, IKEA

 



Chat with Snap and Wunderman

Wednesday, June 20th | 3:00 - 3:30 pm | WPP Apartment

Mobile-centric, direct-to-consumer businesses have paved the way for multichannel brands to harness the reach of social platforms, to drive sales opportunities. Join experts from Snap and Wunderman to explore new ways to win in a competitive landscape.

 

FEATURED SPEAKERS

  • Stephan Pretorius, UK Group CEO and Global CTO, Wunderman
  • Will Scougal, Global Head of Creative Strategy, Snap
  • Shachar Scott, Global Head of Marketing, Snap

 

 

Breaking into the Future with Wunderman, The Drum and Adobe

Thursday, June 21 | 10:00 - 11:30 am | The Drum Yacht 

Despite the importance of investing for the future, 72% of corporations are limited by short term expectations, according to a recent Wunderman study.  Mel Edwards, EMEA CEO & UK Chairman at Wunderman and the other panelists discuss the disconnect between a companies’ ability to identify the many challenges of digital transformation and their capacity to adopt and benefit from technology and creative investments in their sales and marketing. 

FEATURED SPEAKERS

  • Zaid Al-Qassab, Chief Brand and Marketing Officer, BT Group
  • Jay Dettling, VP, Global Partners, Adobe
  • Mel Edwards, EMEA CEO, Wunderman
  • Sherine Yap, Global Head of CRM, Shell

 


Embracing the Future

Thursday, June 21 | 2:00 - 2:45 pm | Lumiere Stage, Palais 

Digital technology has created a new world of opportunity for consumers and brands. At the same time, it’s disrupting the status quo and raising tough questions about the future. For all the talk of turf wars, building that future will be a shared endeavour – between brands, agencies, media owners and tech firms. Mark Read, COO of WPP and Wunderman Global CEO, will be joined by Meredith Kopit Levien, Executive Vice President and Chief Operating Officer of The New York Times Company, Matt Brittin, President of EMEA Business & Operations for Google, and Marc Speichert, Global Chief Digital Officer of GSK, for a wide-ranging and forward-looking discussion on the benefits of working together in a changing world.

FEATURED SPEAKERS

  • Mark Read, Chief Operating Officer, WPP and Global CEO, Wunderman (Moderator)
  • Matt Brittin, President EMEA Business and Operations, Google
  • Marc Speichert, Chief Digital Officer, GSK Consumer Healthcare 
  • Meredith Kopit Levien, Executive Vice President and Chief Operating Officer, The New York Times Company

Innovation Lions Shortlist Presentation: Wunderman Buenos Aires

Monday, June 18 | 2:40 pm | Makers Lab, Palais II

Targeta Cencosud (The Financial Hack), from Wunderman Buenos Aires, is shortlisted and will be presented and assessed by a live jury. 

PRESENTERS

  • Sebastian Tarazaga, Regional General Creative Director, Wunderman LATAM
  • Victoria Cole, MD, Wunderman Buenos Aires

 

DESIGN

Fundacion Mujeres en Igualdad “FEMPLEA” - Shortlist
Design – UX, UI & Journey Design
Wunderman Buenos Aires 

Child Focus “Missing Child Poster” - Shortlist
Promotional Item Design 
Wunderman Antwerp

MOBILE

Fundacion Mujeres en Igualdad “FEMPLEA” - Shortlist
Targeted Communication
Wunderman Buenos Aires 

PRINT

Fundacion Banco de Bosques “Revolbear” - Shortlist
Non-profit/Charity
Wunderman Buenos Aires

Fundacion Banco de Bosques “Pigstol” - Shortlist
Non-profit/Charity
Wunderman Buenos Aires

BRAND EXPERIENCE

MediaMarkt “Game of Torrents” - Shortlist
Media/Entertainment
Wunderman Antwerp

Scotiabank “The Price of Equality” 
- Shortlist
Single Country Campaign
Wunderman Lima



Fundacion Mujeres en Igualdad “FEMPLEA” - BRONZE LION
Use of Mobile & Devices 
Wunderman Buenos Aires 


Movistar “Perspectives”
- Shortlist
Interactive Brand or Product Video
Wunderman Buenos Aires

ECOMMERCE

Migros “Migros Discover: Ask the Product” - Shortlist
In-store Integration
Wunderman Zurich 

CREATIVE DATA

Shell “Eddie Highway”- Shortlist
Creative Data Collection & Research
Wunderman Sao Paulo

Child Focus “Closer Than You Think” - Shortlist
Data Storytelling
Wunderman Antwerp 

Fundacion Huesped “Living Statistics” - Shortlist
Data Visualization
Wunderman Buenos Aires

PR

Child Focus “Closer Than You Think” - Shortlist
Use of Celebrity, Influencers, and Key Opinion Leaders
Wunderman Antwerp

Lonely Whale Foundation “Stop Sucking” - Shortlist
Not-for-profit/Charity
Possible Seattle 

DIRECT

Tarjeta Cencosud “Financial Hack” - Shortlist
Corporate Social Responsibility (CSR)/Corporate Image
Wunderman Buenos Aires

MEDIA

Child Focus “Closer Than You Think” - Shortlist
Use of Social Platforms
Wunderman Antwerp 

Scotiabank “The Price of Equality” - BRONZE LION
Corporate Social Responsibility (CSR)/Corporate Image
Wunderman Lima

SUSTAINABLE DEVELOPMENT

Google "Made to Code" - Shortlist
Quality Education
SWIFT Portland

To view our campaigns, visit our site here.