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Wunderman - Chicago


Wunderman Commerce CEO Neil Stewart on Why the Customer Journey Goes Beyond the Sale

Tracking a package can be the bane of the online shopping experience – so it's no surprise that 54% of shoppers said they'd be loyal to companies that could give accurate updates on when their packages will arrive. Wunderman Commerce CEO Neil Stewart talks to AdWeek about why the customer journey extends beyond the sale and why the post-purchase experience is vital for online retailers. Read the full story here.