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Wunderman - Chicago

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Wunderman Inside MD James Sanderson on why financial services needs to bring its marketing in-house

In his piece for Global Banking and Finance Review, Wunderman Inside Managing Director James Sanderson shares his perspective on why the financial services industry can benefit from bringing more of their marketing options in-house. In this new model of working, creative boundaries can be pushed harder because the creatives are starting with a greater perspective and a deeper knowledge.